About Us

At the moment, the Indian audience is hungry but doesn’t have the ability to regularly consume fast-fashion brands. Therefore, the Indian market urgently needs a brand where the products are unique, close to life and fashionable, which could support the enterprise to maintain its position as the industry leader and broaden the development space. The fast iteration of fashionable and low-priced products meets the needs of these people. Coming from South Korea, the brand seeks to enter the fast-fashion department store sector while integrating into the fashion culture of India. Since more people in India live in the quasi-consumer group i.e. 18 to 35 years old, The 2358 Store brand is becoming popular in India.

With the launch of a new batch of high-quality and low-priced product lines each week, The 2358 Store wants its customers to be able to shop unique yet affordable ranges in the fast-fashion range like cosmetics, home decor items, digital accessories, portable bluetooth speakers, fashion accessories, fancy jewellery, toys, home utilities and much more. Fast-fashion focuses on consumers’ demands and understanding of product quality. Catering to the consumers of fast-fashion products, with the innovative design concept, the brand stimulates the young consumer groups to make impulsive affordable purchases without the buyer’s remorse. The 2358 Store is not just a trend; we want our consumers to enjoy the fast-fashion shopping experience in a wonderful atmosphere.


The 2358 Store brings shoppers stylish and affordable designer products, through a wide range of product categories, including creative home decor items, beauty & makeup, digital accessories, portable bluetooth speakers, fashion accessories, fancy jewellery, home utilities, cutlery, teddy bear, toys and much more.

High Quality & Creative Products

The 2358 store has always upheld the philosophy and design concept of “simple, natural and high quality”. The products undergo rigorous screening before being passed on to go to the display in stores


Our fast-fashion retail store dedicates itself to providing customers with quality and creative products at affordable prices; with most products costing as low as Rs. 29/-.

Better Shopping Experience

The stores have an immaculate interior, with neat aisles and easy-to-navigate spaces. New stocks items are periodically added to the store, making your experience better!

Brand Philosophy

Korea’s leading fast-fashion retail store – The 2358 Store strongly advocates on creating a magnetic charm with its colorful theme and adorable content on international trendy products for a quality life. The company’s strategy is to offer customers the latest trends in Korean fashion. The brand focuses on products that are of everyday use with the promise of affordable prices and product designs that are unique & trendy. With around 1000+ stores worldwide, the brand is widely popular among patron’s who emulate the classic consumption trend.

Behind this classic numerical brand name of number pattern 2358, driven from the popular Fibonacci sequence, there goes a close association with Nature’s code of perfection where one can relate to attractive, unique and well-thought merchandise. Meeting perfect designs; beauty in everyday tangible items either in the aesthetics or the functional inspiration, there seems to be an ideal reflection showing the magic equation inspired by nature. So many natural patterns reflect the Fibonacci sequence like the array of seeds in the center of a sunflower where one can notice spiral patterns curving left and right. The sequence frequently appears in nature, for example, lilies and irises have three petals, buttercups and wild roses have five, delphiniums have eight petals and so on. All this beautifully magnifies God’s creation. Keeping pace with the same beauty, design, and perfection at its best, 2358 is a kind of built-in numbering system to the universe of selling high-quality products, with unmatched shopping experience and strictly following the values of fashion, price and creativity.

2358 bridges the gap for the shopping enthusiasts by letting them experience a new and happy environment of a one-stop shopping destination. Pioneering the vision to deliver quality products at affordable pricing, the 2358 store brings together selectively picked creative home decor, beauty, and makeup, digital accessories, portable bluetooth speakers, fashion accessories, fancy jewellery, home utilities, cutlery, teddy bear, toys, etc. with the promise to fulfill every customer’s need. The 2358 store dedicatedly strives to provide the consumers with ‘triple S’ strategy of serving smarter, simpler and snugly products.

Abiding the principle of bringing the best from around the globe, The 2358 store caters almost 70% of its merchandise from Singapore, Malaysia, Japan, Thailand, China, and 30% from South Korea. It is a brand that is close to nature & will soon be close to customer’s hearts as well, for enriching their lives with fashion at a pocket-friendly price, meeting quality standards and creativeness. The brand’s philosophy of providing healthy, safe & environment-friendly products is transparently visible whether it is in the quality of raw material used, the production standards followed or how the goods are packaged.