Brand History

  • 2008 In 2008, a brand named Wenbo, the predecessor of The 2358 Store, was born with total focus on sales from e-commerce. Within the year, the monthly sales reached hundreds of thousands of RMB. The next year, the volume of compression bags exceeded 13 million on the Taobao website, which was termed as "compression bag king" in the e-commerce industry. Meanwhile, the "Zhejiang Wenbo daily products Co, Ltd." was established.
  • 2010 On the basis of its network sales, Wenbo brand launched Wenbo's comprehensive B2C large departmental store.
  • 2011 Wenbo brand has been featured in China's central television channel 1, channel 4 and channel 7 (CCTV-1, CCTV-4, CCTV-7) which carried forward the omnidirectional brand propaganda.
  • 2012 During the "China Brand Dream Show" held jointly by the China E-Commerce Association, Alibaba and the People's Government of Guangdong Province, Wenbo was awarded "one of the top 10 global online brands in 2012".
  • 2013 In Yiwu fair, the People's Government of Yiwu had awarded this company "e-business demonstration unit", and Mr. Song Guanghui, chairman of the company, won "one of the top 10 e-commerce leaders in Yiwu city". He also won the title of "Entrepreneur talent" of Alibaba group, and "one of the top ten outstanding young people in Jinhua City".
  • 2014 Mr. Song Guanghui, Chairman of the company, talked to China's Premier Li Keqiang as a Representative of Yiwu City's small and medium-sized enterprises. In the same period, he talked with Li Yifei, the leader of CPC in Yiwu City-1, on the CCTV-2 Channel. Adding more awards to his accolades, he won the "One of the top 10 outstanding young e-commerce companies in Yiwu City". The 2358 store chain brand was now planning operations. By the end of December, there were already 20 stores.
  • 2016 The 2358 global fast-fashion retail store franchisees exceeded 600 outlets and the Wenbo brand regional exclusive agent officially started inviting businesses.
  • 2017 Finally, in the year 2017, the retail outlet for the fast-fashion brand, the 2358 store's headquarters were opened in Yiwu Creative Park, attracting domestic and foreign franchisees.

Our Factory

The 2358 fast-fashion retail store is the first to implement global sourcing. 30 percent of our products are sourced from South Korea. The balance 70 stores are from countries like Singapore, Malaysia, Thailand, and China. We are a global fast-fashion brand that curates fast-fashion tangibles, including creative home decor, cosmetics, digital accessories, fancy jewellery, fashion accessories, toys, home utilities, etc, to provide consumers with a one-stop shopping solution.

Pursuing the philosophy of life that originated from nature, 2358 advocates exquisite parity, sleek simplicity, fast and innovative product ideas. We are determined to serve affordable fast-fashion products to let customers enjoy shopping at 2358!

Product Application

The company’s fast-fashion range of products are unique, affordable, fashionable and innovative. The product line keeps pace with Milan and Italy style designs. Our independent research and development teams have worked with many industry patents and have won several national certifications.

Our Certificate

  • certificate Mr. Song Guanghui
  • certificate China's leading Internet merchants
  • certificate President of the Yiwu network business association, China.
  • certificate Chairman of Zhejiang Wenbo commodity Co., Ltd.
  • certificate Chairman of Zhejiang Han Shang flexible package Co., Ltd.
  • certificate Chairman of Zhejiang Ji Zhi Dao Home Furnishing Co. Ltd.
  • certificate Chairman of Lv Can international trade (Shanghai) Co., Ltd.
  • certificate One of the top ten e-commerce leaders in the Yiwu city.
  • certificate One of the top ten most prominent young people in Jinhua city.
  • certificate Honorary President of e-business training college of jiyuan city, yiwu city E-business demonstration unit.
  • certificate Entrepreneurial talent in the Alibaba website.

Warehousing Center

The 42,000 square meters of self-built industrial parks provide customers with superior quality and sufficient quantity of goods.

Store Presence

China (700+ Stores) India (15 Stores)
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Our Services

Exclusive ten advantages for the partners:
  1. Products: product positioning precision, independent research and development.
  2. Brand: unified standard image and brand promotion.
  3. Earnings: disruptive marketing, faster return of capital and greater profit margins.
  4. Resources: the 42,000 square meters of self-built industrial parks provide customers with superior quality and sufficient quantity of goods.
  5. Technology: to set the standard for the peers to provide intelligent software and personalized system for partner.
  6. Business school: A professional team of lecturers from Guanghui Business School resolves problems and provides solutions 24/7..
  7. Output of the whole store: from site selection and supply of goods to the supervisor's continuous service ensures that franchisees start their business successfully.
  8. Business circle protection: the best business circle protection policy to enjoy the exclusive right of business in the department store industry.
  9. Distribution service: the independent logistics center completes the delivery service in time.
  10. Corporate culture: integrity, honesty, assistance, sharing, change, creation.

At the moment, the Indian audience is hungry but doesn’t have the ability to regularly consume fast-fashion brands. Therefore, the Indian market urgently needs a brand where the products are unique, close to life and fashionable, which could support the enterprise to maintain its position as the industry leader and broaden the development space. The fast iteration of fashionable and low-priced products meets the needs of these people. Coming from South Korea, the brand seeks to enter the fast-fashion department store sector while integrating into the fashion culture of India. Since more people in India live in the quasi-consumer group i.e. 18 to 35 years old, The 2358 Store brand is becoming popular in India.

With the launch of a new batch of high-quality and low-priced product lines each week, The 2358 Store wants its customers to be able to shop unique yet affordable ranges in the fast-fashion range like cosmetics, home decor items, digital accessories, portable bluetooth speakers, fashion accessories, fancy jewellery, toys, home utilities and much more. Fast-fashion focuses on consumers’ demands and understanding of product quality. Catering to the consumers of fast-fashion products, with the innovative design concept, the brand stimulates the young consumer groups to make impulsive affordable purchases without the buyer’s remorse. The 2358 Store is not just a trend; we want our consumers to enjoy the fast-fashion shopping experience in a wonderful atmosphere.


Mr. Song Guanghui

  • President of the Yiwu Network Business Association, China.
  • Chairman of ZheJiang Wen Bo Commodity Co. Ltd.
  • Chairman of ZheJiang Han Shang Flexible Package Co. Ltd.
  • Chairman of ZheJiang Ji Zhi Dao Home Furnishing Co. Ltd.
  • Chairman of Lv Can International Trade (Shanghai) Co. Ltd.
  • One of the top ten e-commerce leaders in the Yiwu city.
  • One of the top ten most prominent young people in Jinhua city.

Honorary President of e-business training college of Jiyuan city, Yiwu city e-business demonstration unit Entrepreneurial talent in the Alibaba website.

He led the Wenbo team of 12 people to participate in the “China brand dream show of 2012” organized by the Alibaba corporation and China electronic commerce association and won “Global top 10 internet brands in 2012” and was called “the king of compression bags” by the industry.

Korea’s leading fast-fashion retail store – The 2358 Store strongly advocates on creating a magnetic charm with its colorful theme and adorable content on international trendy products for a quality life. The company’s strategy is to offer customers the latest trends in Korean fashion. The brand focuses on products that are of everyday use with the promise of affordable prices and product designs that are unique & trendy. With around 1000+ stores worldwide, the brand is widely popular among patron’s who emulate the classic consumption trend.

Behind this classic numerical brand name of number pattern 2358, driven from the popular Fibonacci sequence, there goes a close association with Nature’s code of perfection where one can relate to attractive, unique and well-thought merchandise. Meeting perfect designs; beauty in everyday tangible items either in the aesthetics or the functional inspiration, there seems to be an ideal reflection showing the magic equation inspired by nature. So many natural patterns reflect the Fibonacci sequence like the array of seeds in the center of a sunflower where one can notice spiral patterns curving left and right. The sequence frequently appears in nature, for example, lilies and irises have three petals, buttercups and wild roses have five, delphiniums have eight petals and so on. All this beautifully magnifies God’s creation. Keeping pace with the same beauty, design, and perfection at its best, 2358 is a kind of built-in numbering system to the universe of selling high-quality products, with unmatched shopping experience and strictly following the values of fashion, price and creativity.

2358 bridges the gap for the shopping enthusiasts by letting them experience a new and happy environment of a one-stop shopping destination. Pioneering the vision to deliver quality products at affordable pricing, the 2358 store brings together selectively picked creative home decor, beauty, and makeup, digital accessories, portable bluetooth speakers, fashion accessories, fancy jewellery, home utilities, cutlery, teddy bear, toys, etc. with the promise to fulfill every customer’s need. The 2358 store dedicatedly strives to provide the consumers with ‘triple S’ strategy of serving smarter, simpler and snugly products.

Abiding the principle of bringing the best from around the globe, The 2358 store caters almost 70% of its merchandise from Singapore, Malaysia, Japan, Thailand, China, and 30% from South Korea. It is a brand that is close to nature & will soon be close to customer’s hearts as well, for enriching their lives with fashion at a pocket-friendly price, meeting quality standards and creativeness. The brand’s philosophy of providing healthy, safe & environment-friendly products is transparently visible whether it is in the quality of raw material used, the production standards followed or how the goods are packaged.


The 2358 Store brings shoppers stylish and affordable designer products, through a wide range of product categories, including creative home decor items, beauty & makeup, digital accessories, portable bluetooth speakers, fashion accessories, fancy jewellery, home utilities, cutlery, teddy bear, toys and much more.

High Quality & Creative Products

The 2358 store has always upheld the philosophy and design concept of “simple, natural and high quality”. The products undergo rigorous screening before being passed on to go to the display in stores.


Our fast-fashion retail store dedicates itself to providing customers with quality and creative products at affordable prices; with most products costing as low as Rs. 29/-.

Better Shopping Experience

The stores have an immaculate interior, with neat aisles and easy-to-navigate spaces. New stocks items are periodically added to the store, making your experience better!